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analytics

What are analytics?

Analytics are statistics, meaningful data that can keep track of website or blog visitors over a period. These numbers give insight if researched properly. Analytics can tell you how long a visitor stays on your website and if they are actually engaging. If you have ever wanted to know what pages interest your customers the most, analytics will tell you.

Why keep track of these statistics?

Analytics will give insight on what strategies to continue using in your marketing campaign. These numbers will tell you what is not working for your campaign as well.

What do these numbers consist of?

  • The number of views
  • How long the viewer visited
  • Where the view came from
  • Where the click was generated from or how your blog or website was discovered
  • The demographics
  • The device used to view
  • And the list continues

Analytics will help you adjust your campaign to gain more viewers and traffic. Research is a constant task when creating and publishing your campaign.